1-800-Flowers to Sell PersonalizationMall and Things Remembered to PlanetArt for About $45M

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2▲1 ▼0Impact / 5
Summary · why it matters

1-800-Flowers.com said Tuesday it agreed to sell PersonalizationMall.com and Things Remembered to PlanetArt for approximately $45M in cash. The deal is subject to customary closing conditions and is expected to close within weeks. The company said the sale will simplify its business, sharpen its focus on its primary brands, and give it more financial flexibility, and it expects to enter a commercial agreement with PlanetArt so it can continue offering select PersonalizationMall.com products to its customers. Because its recent FY27 guidance did not account for the sale, 1-800-Flowers.com is assessing the transaction's financial impact, and it plans to reinvest some proceeds in revenue-generating initiatives for its primary brands. Shares of 1-800-FLOWERS.COM were up 2.7% in premarket trading on Tuesday.

Impact on assets 1

Consumer Discretionary▲
1-800 FLOWERS.COM Inc
FLWS
▲ PositiveCapitalrelevance

1-800-Flowers agreed to sell PersonalizationMall.com and Things Remembered for ~$45M cash, simplifying its business and boosting financial flexibility.

Off-coverage companies 3

PlanetArti
Private▲ PositiveCapitalrelevance

PlanetArt is acquiring PersonalizationMall.com and Things Remembered for about $45M, expanding its portfolio.

PersonalizationMall.comi
Private± MixedCapitalrelevance

PersonalizationMall.com is being sold to PlanetArt, with a commercial agreement to keep offering select products; impact on it is unclear.

Things Rememberedi
Private± MixedCapitalrelevance

Things Remembered is being sold by 1-800-Flowers to PlanetArt; impact on the brand itself is unclear.