Asahi Group Foods announced on the 7th that it will raise prices on 75 items in its Wakodo and Goo Goo Kitchen baby food series. The company cites continued increases in raw material costs, packaging materials, and transportation expenses due to factors such as turmoil in the Middle East. The expected retail price increases range from about 15 to 24 percent. The hikes take effect for deliveries starting November 2nd, with the suggested retail price of the retort pouch product "Goo Goo Kitchen Hearty Chicken Rice Porridge" rising from 149 yen to 171 yen. This marks the first price increase for the series in four years, since November 2022.
Asahi Group Holdings LtdAsahi Group Foods announced price hikes of 15-24% on 75 baby food items due to rising costs.