Back Nine Golf Partners with Bridgestone Golf to Enhance Indoor Simulator Experience

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2▲1 ▼0Impact / 5
Summary · why it matters

Back Nine Golf, the largest and fastest-growing indoor golf franchise, has announced a new partnership with Bridgestone Golf to bring Bridgestone's precision golf balls into Back Nine's indoor simulator venues. The collaboration aims to deliver a more consistent and optimal simulator experience by pairing Back Nine's modern indoor environment with Bridgestone's innovative balls, which are proven on Tour by players such as Tiger Woods, Chris Gotterup, and Jason Day. Back Nine CEO Wil Bangerter stated that performance matters at every level, especially indoors where precision and consistency shape the experience, and that Bridgestone shares the commitment to quality. Bridgestone Golf director of marketing David Vogrin noted that indoor golf is one of the fastest-growing segments of the game and that the partnership allows the company to extend its ball-fitting expertise into a data-rich environment. Back Nine currently operates over 200 locations across four countries, with 300 more under development.

Impact on assets 1

Consumer Discretionary▲
Bridgestone Corporation
5108
▲ PositiveDemandrelevance

Partnership with Back Nine Golf expands Bridgestone's presence in the growing indoor golf segment, potentially increasing ball sales.

Off-coverage companies 1

Back Nine Golfi
Private▲ PositiveTechnologyrelevance

Partnership with Bridgestone enhances the indoor simulator experience with precision balls, improving product offering and customer appeal.