Boutique Corporation Public Company Limited, or BC, is signalling positive momentum for its hotel business on the back of high-season tourism demand, with Novotel Chiang Mai Nimman Journeyhub and ibis Chiang Mai Nimman Journeyhub seeing occupancy and average room rates continue to rise, while advance bookings for the fourth quarter of 2026 are gradually building, reflecting strong booking momentum in the Chiang Mai market. BC Chief Executive Officer Praphancharansingh Takral said the company is preparing to open two new hotels under franchise rights from Accor: Mövenpick Resort Kamala Beach Phuket in Phuket province, which will enter a soft opening phase in late 2026 before a full launch in early 2027, and a hotel project under the Handwritten Collection brand on Sukhumvit 5 in Bangkok, aimed at expanding room count and revenue base across both key tourist cities and the Bangkok market. In addition, in 2027 BC is watching the "Thai Tiew Thai Plus" measure to stimulate travel during the low season, and is pressing ahead with business expansion under an asset-light model through its status as a third-party operator to increase revenue from management fees and raise the share of recurring income over the long term.
Accor S. A.BC is opening two new Accor-franchised hotels (Mövenpick Phuket, Handwritten Collection Bangkok) and expanding its Accor franchise portfolio, signaling demand for Accor's brands.
