Beer sales fall 3% in first half, marking fourth straight year of decline

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Summary · why it matters

Beer sales at Japan's four major brewers fell 3% in the first half of 2026 compared with the same period a year earlier. The decline marks the fourth consecutive year of contraction, with cost-conscious consumers cutting back amid rising prices. Suntory, which reports on a volume basis, saw a 1% drop, while Sapporo Breweries was flat. Asahi Breweries suffered a sharp temporary slump due to a system failure last September, but its decline was limited to 1% on a value basis. Kirin Brewery posted a 2% decrease.

Impact on assets 4

Consumer Staples▼
Asahi Group Holdings Ltd
2502
▼ NegativeDemandrelevance

Asahi suffered a sharp temporary slump due to a system failure, with a 1% decline on a value basis.

Biotech & Genomic Medicine▼
Kirin Holdings Co. Ltd.
2503
▼ NegativeDemandrelevance

Kirin posted a 2% decrease in beer sales, contributing to the overall 3% industry decline.