Beijing Bashi Media subsidiary sues White Horse Advertising to recover over 170 million yuan

财中社··CN·Read original
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Summary · why it matters

Beijing Bashi Media's wholly owned subsidiary, Beijing Public Transport Advertising Company Limited, has filed a lawsuit against Hainan White Horse Advertising Media Investment Company Limited over a lease contract dispute, seeking to recover outstanding principal and liquidated damages totaling more than 170 million yuan. Beijing Public Transport Advertising is asking the court to order White Horse Advertising to pay 152 million yuan in overdue bus shelter lightbox media lease operating fees, plus 28.99 million yuan in liquidated damages, and to continue calculating liquidated damages at a daily rate of 0.02 percent on the unpaid principal from July 21, 2026 until all amounts are actually paid in full. The two parties have maintained a long-term cooperative relationship since 1998, under which Beijing Public Transport Advertising authorized White Horse Advertising to exclusively operate the bus shelter advertising lightboxes it owns, but White Horse Advertising's payment amounts and frequency failed to meet the contractual standards, and arrears continued to accumulate. Beijing Public Transport Advertising has repeatedly urged payment through telephone communications, written notices, and senior management meetings, but White Horse Advertising has still failed to settle the debt as agreed. In the first quarter of 2026, Beijing Bashi Media achieved revenue of 613 million yuan, with a net loss attributable to the parent company of 9.36 million yuan.

Impact on assets 1

Others▼
Beijing Bashi Media Co Ltd
600386
▼ NegativeRegulationrelevance

Subsidiary sues to recover overdue lease fees, indicating financial strain and potential litigation costs.

Off-coverage companies 2

北京公交广告有限责任公司i
Private▼ NegativeRegulationrelevance

As plaintiff, it seeks to recover 152 million yuan in overdue fees and damages, reflecting ongoing payment issues.

海南白马广告媒体投资有限公司i
Private▼ NegativeRegulationrelevance

Defendant in lawsuit, ordered to pay overdue fees and damages, negatively impacting its financials.