Best Buy is expanding its advertising and Marketplace businesses, with Best Buy Ads collections on track to grow 10% in fiscal 2027, building on $900 million last year. Marketplace domestic gross merchandise value reached approximately $300 million in the second quarter, prompting management to raise its full-year forecast to $1.3 billion, and plans to add international sellers open the platform beyond sellers with a U.S. physical presence. These businesses are driving margin improvement, with the domestic gross profit rate up 60 basis points year over year to 24%, helped by approximately $34 million in tariff refunds, and management expects annual gross profit rate expansion of 30-40 basis points. Alongside broader business momentum, Best Buy raised its fiscal 2027 adjusted operating income rate guidance to 4.4-4.5%.
Best Buy Co. IncBest Buy raised fiscal 2027 adjusted operating income rate guidance to 4.4-4.5% on margin improvement.
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