BrewDog and Tilray Beer add Canada to £1 million bar tab promotion

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1▲1 ▼0Impact / 5
Summary · why it matters

BrewDog and Tilray Beer have added Canada to their £1 million bar tab promotion after Canada advanced to the next round of the world's biggest football tournament. The promotion will now activate if Canada, England or the United States reaches the final, with the bar tab opening on 20 July, the day after the final match. Fans wearing an eligible team jersey can claim up to two free pints per person at participating Tilray-owned BrewDog pubs in Scotland, England, Ireland and Las Vegas, excluding franchised locations, and at participating Tilray-owned brewpubs including SweetWater Brewing, 10 Barrel Brewing, Blue Point Brewery, Breckenridge Brewery, Montauk Brewing and Terrapin. The offer is on a first-come, first-served basis while funds and stocks last, and is subject to local laws and venue participation. The promotion is not affiliated with any international football governing body.

Impact on assets 1

Health Care▲
Tilray Inc
TLRY
▲ PositiveDemandrelevance

Promotion expected to drive foot traffic and beer sales at BrewDog and other Tilray-owned pubs.

Off-coverage companies 5

10 Barrel Brewingi
Private▲ PositiveDemandrelevance

10 Barrel Brewing is a participating brewpub in the promotion, potentially increasing sales.

Blue Point Breweryi
Private▲ PositiveDemandrelevance

Blue Point Brewery is a participating brewpub in the promotion, potentially increasing sales.

Breckenridge Breweryi
Private▲ PositiveDemandrelevance

Breckenridge Brewery is a participating brewpub in the promotion, potentially increasing sales.

Terrapin Beer Coi
Private▲ PositiveDemandrelevance

Terrapin Beer Co is a participating brewpub in the promotion, potentially increasing sales.

BrewDogi
Private± Mixedrelevance