Analysts at Kasikorn Securities forecast that MAJOR will post a normal profit of 69 million baht in the second quarter of 2026, down 48.9% from the same period last year but up 6% from the previous quarter. First-half normal profit accounts for 25.5% of the full-year estimate. The expected performance will be disappointing and below earlier assessments. Total revenue is projected at 1.56 billion baht, a 19.5% decline year-on-year, dragged by weak box office revenue. Cinema business revenue is estimated at 738 million baht, down 283% from the same period, after Hollywood films underperformed. The top five box office releases generated only 213 million baht. Ticket sales are forecast at 4.34 million, down 35% year-on-year, reflecting lower cinema attendance. Operating profit is seen at 69 million baht, down from 124 million baht in the second quarter of 2025. The main drags are lackluster box office hits and slowing cinema revenue. Performance is expected to recover in the second half of 2026, supported by Thai films likely to do well in the fourth quarter, such as Saming Kao Kwang, Nakee 3, and Eriam Sing 2, along with more efficient cost control through optimized showtime management and gradually recovering consumer spending thanks to government stimulus measures. The recommendation remains buy with a target price of 8.60 baht.
Major Cineplex Group Public Company LimitedWeak box office revenue and lower cinema attendance drive profit plunge.