Casino operators are redesigning their properties to look less like traditional casinos and attract Gen Z gamblers who prefer digital betting. Penn Entertainment spent $360 million to transform an old riverboat into the Hollywood Casino and Hotel Aurora near Chicago, featuring a sportsbook styled as a local watering hole, a food hall with street-style tacos, and local art. Steve Cohen's planned Hard Rock casino next to Citi Field in Queens will devote just 10% of its property to gaming, with 25 acres of public park space, athletic fields, and a live music venue. Gun Lake Casino Resort in western Michigan added a spa, pools, a swim-up bar, and a 16-story hotel last year. Many casinos have also banned or reduced indoor smoking, and non-gaming revenue has grown for operators like Penn.
Penn National Gaming IncPenn's $360M renovation to attract Gen Z with non-gaming amenities is highlighted.
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