China Makes Anime and Games a New Pillar of Cultural Export

Jiji Press··CNJP·Read original
2▲3 ▼0Impact / 5
Summary · why it matters

The Chinese government is looking to cultivate anime, games and related products into a new pillar of service exports. The aim is to strengthen soft power that is less vulnerable to trade friction, improve the country's image, and thereby spread domestic brands. At the China International Fair for Trade in Services, a service-industry exhibition held by the Ministry of Commerce and the city of Beijing through the 13th, a new booth was set up to support Chinese companies expanding overseas, and the government has positioned games, anime and dramas as the "new three" of cultural export. Chinese toy giant Pop Mart displayed collaboration products featuring its own Skullpanda and Sanrio's My Melody, and has previously teamed up with Myaku-Myaku, the official mascot of the Osaka Expo, and the Japanese singer XG. Fellow toymaker 52TOYS, under an official license from Capcom, turned the protagonist of the fighting game Street Fighter 6 into a figure. The economic impact generated by China's cultural and related industries reaches 6 trillion yuan a year, approaching the world's largest, but there are still few characters loved around the world for as long as Mickey Mouse or Hello Kitty.

Impact on assets 3

Consumer Discretionary▲
Pop Mart International Group Ltd
9992
▲ PositiveDemandrelevance

Pop Mart displayed collaboration products (Skullpanda x Sanrio My Melody) at the government-backed cultural export fair, supporting overseas expansion of its brands.

Sanrio Co. Ltd.
8136
▲ PositiveDemandrelevance

Sanrio's My Melody is featured in a collaboration product with Pop Mart's Skullpanda at the cultural export fair.

Communication Services▲
Capcom Co., Ltd.
9697
▲ PositiveDemandrelevance

52TOYS, under an official Capcom license, turned Street Fighter 6's protagonist into a figure, extending Capcom's IP into licensed merchandise.

Off-coverage companies 1

52TOYSi
Private▲ PositiveDemandrelevance

52TOYS, under an official Capcom license, created a Street Fighter 6 figure and is showcased at the government's cultural export booth.