Central Pattana Public Company Limited, or CPN, has announced a partnership with Weixin Pay, a leading Chinese E-Wallet provider, to launch the CENTRAL PATTANA X WEIXIN PAY, PAY & EARN LOYALTY PROGRAM, elevating the E-Wallet from a payment channel into a CRM Loyalty Platform that connects the experience of paying, earning points, and receiving benefits in real time. Central Pattana is the first and only shopping centre operator in Thailand to launch this programme, welcoming the Golden Week period from 1 to 7 October 2026 across 8 Central Tourist Malls nationwide. Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer of Central Pattana Public Company Limited, said this partnership is more than adding a payment channel; it turns every transaction into a Loyalty Moment to build engagement and long-term repeat visits. Currently Weixin Pay has more than 1.4 billion monthly users of Weixin and WeChat, while spending via WeChat Pay at Central shopping centres has grown by leaps and bounds compared with the previous year, with spending up 170%, the number of users up 340%, and the number of transactions growing by more than 370% at key tourist shopping centres such as CentralWorld, Central Park, Central Phuket, Central Pattaya, Central Village, and Central Chiang Mai. Meanwhile, Thailand has welcomed more than 3.5 million Chinese tourists, a rise of 16% in 2026. The programme offers benefits to new members, including discounts of up to 50% from leading brands within all 8 shopping centres, as well as highly exclusive premium gifts from Central Pattana.
Central Pattana Public Company LimitedPartnership with Weixin Pay launches a points-accumulating e-wallet loyalty program across 8 Central malls, driving Chinese tourist spending and repeat visits.
