Dhipaya Insurance partners with blueplus+ to launch monthly subscription insurance

Money & Banking··Read original
2▲2 ▼0Impact / 5
Summary · why it matters

Dhipaya Insurance Public Company Limited has joined forces with blueplus+, a lifestyle platform under PTT Oil and Retail Business Public Company Limited, to introduce TIPSNACK, a monthly subscription insurance offering coverage for Type 2+ and Type 3+ motor insurance as well as accident insurance. This caters to modern consumers seeking flexibility, allowing them to add, reduce, or pause their insurance plan at any time with no long-term commitment and monthly premium payments. Ms. Suphap Pradapkaew, Senior Executive Vice President of Sales and Marketing 1 at Dhipaya Insurance, revealed that the company is focused on developing products aligned with changing consumer behavior and plans to expand coverage to all lifestyles in the future. Mr. Phakorn Suriyaphiwat, Executive Vice President of Digital Business and Solutions at OR, said this collaboration extends the financial and insurance ecosystem on the blueplus+ application. blueplus+ members who sign up for TIPSNACK will receive special benefits, such as a 10% premium discount for 3 months for new customers purchasing Type 2+ and Type 3+ motor insurance, a 30-baht Café Amazon coupon every month for up to 12 months, and additional blue points based on the selected plan.

Impact on assets 2

Financials▲
Dhipaya Group Holdings PCL
TIPH
▲ PositiveDemandrelevance

New subscription insurance product targets modern consumers, likely boosting sales and market reach.

Electrification & Mobility▲