EURO builds Luxury Lifestyle Ecosystem to drive cross-selling, targets 10–15% revenue growth in 2026

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Summary · why it matters

Euro Creations Public Company Limited is advancing its Luxury Lifestyle and Wellness Living Solutions strategy to create a premium living ecosystem that seamlessly connects products and services, boosting opportunities for ongoing sales and cross-category selling. The company holds a backlog worth 1.495 billion baht and targets revenue growth of 10 to 15 percent in 2026. Its portfolio of world-class brands spans every dimension, including Molteni&C, Bang & Olufsen, Technogym, and Vispring, helping to increase customer lifetime value and reduce new customer acquisition costs. The One-Stop Service model also enables EURO to reach customers through architects and luxury real estate developers from the earliest stages of a project. This strategy aligns with the megatrend of affluent consumers seeking lifestyle experiences that reflect taste and quality of life, and is supported by the number of high-net-worth individuals in Thailand, which Knight Frank estimates will rise by 26 percent between 2026 and 2031.

Impact on assets 3

Consumer Discretionary▲

Off-coverage companies 3

Knight Franki
Private± Mixedrelevance

Molteni&Ci
Private± Mixedrelevance

Vispringi
Private± Mixedrelevance