Flowers Foods' snack expansion gains steam in first quarter of 2026

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2▲1 ▼0Impact / 5
Summary · why it matters

Flowers Foods' snack business delivered strong growth in the first quarter of 2026, driven by its Simple Mills and Dave's Killer Bread brands. Simple Mills retail sales rose 9%, with cookies surging 43% and crackers up 3%, both outperforming their categories. Dave's Killer Bread organic snack bars grew in units and dollar sales while holding market share, and its Amped-Up Protein Bars continued to resonate with consumers seeking higher-protein options. The company said recent product launches performed at or above expectations, supported by distribution expansion and improved product velocity. The results reinforce snacks as an increasingly important part of Flowers Foods' portfolio mix.

Impact on assets 4

Consumer Staples▲
Flowers Foods Inc
FLO
▲ PositiveDemandrelevance

Snack business strong growth with Simple Mills and Dave's Killer Bread brands outperforming categories.

Off-coverage companies 2

Dave's Killer Breadi
Private▲ PositiveDemandrelevance

Organic snack bars grew in units and dollar sales, holding market share; Amped-Up Protein Bars resonate with consumers.

Simple Millsi
Private▲ PositiveDemandrelevance

Retail sales rose 9%, with cookies surging 43% and crackers up 3%, outperforming categories.