Gap Inc. announced a multi-year partnership with the five-member American boy band Just Your Type, known as JYT, marking the first collaboration under the company's new Fashiontainment platform. The platform, led by Chief Entertainment Officer Pam Kaufman, uses Gap Inc.'s brands to create content, licensing, partnerships and experiences that build fandom. JYT was developed by Grammy-nominated songwriter and producer Freddy Wexler and is signed to Wexler Records/Republic Records, and has generated more than 450 million views over the past 90 days and built an audience of more than 2 million followers across social platforms. The collaboration includes a multi-episode docuseries co-produced by Gap, a national mall tour starting next month, a Gap capsule collection co-designed with the five members of JYT that drops in fall 2026 in stores and on gap.com, and social content across music and culture platforms. JYT is Recker Eans, Toby Green, Caden Adamonis, Bryan Chan and Tyler George.
The Gap, Inc.Gap launches a multi-year Fashiontainment partnership with JYT including a capsule collection and mall tour, driving product/fandom demand.