Group 1 Automotive has renamed the Rivertown Collision Center of Columbus to Group 1 Collision Rivertown, effective March 11, 2026, as part of a nationwide brand alignment. The facility, located at 1661 Whittlesey Road in Columbus, Georgia, retains its local repair team and daily operations while gaining a formal connection to Group 1's network of 32 collision centers. The Houston-based retailer owns 251 dealerships and 312 franchises across the U.S. and U.K., and the rebranding does not alter ownership, staffing, or repair capabilities. General Manager Shelby Holley stated that the change ties the Columbus center to a broader network without affecting customer care.
Group 1 Automotive IncRebranding of one body shop to align with national brand; no financial or operational impact stated.