Group 1 Automotive has renamed its long-time Kennesaw, Georgia dealership from Jim Tidwell Ford to Group 1 Ford of Kennesaw, effective October 27, 2025. The change is part of a broader effort by the Houston-based retailer to unify its network of 251 dealerships under one brand. Ownership, staffing, product offerings, and day-to-day operations remain unchanged, with the same team continuing to serve the metro Atlanta area from the same location at 2205 Barrett Lakes Boulevard. General Manager Skye Bardill emphasized that the rebrand connects the store to Group 1's national platform without altering the local Ford experience.
Group 1 Automotive IncRebranding to unify dealership network; no operational or financial impact mentioned.