Hengdian World Studios announced a spike in tourism at its Pursuit of Jade filming sets after the C-drama topped streaming charts globally. The series, starring Zhang Linghe and Tian Xiwei, ranked number one on iQIYI internationally in its debut week and first in search volume in 15 markets including Thailand, Canada, Malaysia and Singapore. One core filming location, Fan Lou, was transformed into a Zhang Linghe-themed tong lou and drew over 80,000 visitors during the May holiday, becoming one of Hengdian’s most popular check-in spots with average daily queue times of more than 40 minutes. More than 95% of Pursuit of Jade was filmed at Hengdian World Studios, a sprawling production base in Zhejiang province often called China’s Hollywood, where many sets serve as permanent tourist attractions.
Hengdian Entertainment Co Ltd Class ATourism spike at Pursuit of Jade sets drives demand for Hengdian's studio and tourist attraction services.