Hongqi Chain's newly built digital convenience service platform 'Hongqi You Life' has officially joined Shuguanghui, Sichuan's state-owned digital consumption service platform, marking resource interconnection, scenario co-construction, and traffic sharing between the two major local consumption service platforms under Sichuan Commercial Investment Group. Hongqi Chain's more than 3,000 directly-operated store resources in Sichuan Province will be connected to Shuguanghui, and the system can match store products nearby based on user location. After joining, 'Hongqi You Life's' product supply chain, fulfillment and delivery system, and community terminal outlets will be fully integrated into Shuguanghui's public consumption service system. Consumers can place orders for Hongqi You Life products on the Shuguanghui platform, with support for in-store pickup or home delivery. Shuguanghui is an official digital consumption comprehensive service platform built with priority by Sichuan provincial state-owned assets, focusing on promoting consumption, benefiting people's livelihoods, revitalizing commerce, and promoting Sichuan goods. It undertakes employee welfare expense control management, consumption incentive policies, and distribution of consumer subsidies for grassroots trade unions and government, public institution, and enterprise employees. The two sides will regularly carry out joint activities such as consumer promotions, stacking of consumption subsidies, and promotion of specialty Sichuan goods, building a digital livelihood consumption closed loop of 'online platform empowerment, offline physical fulfillment'.
Chengdu Hongqi Chain Co LtdHongqi Chain's 'Hongqi You Life' platform joins Shuguanghui, connecting its 3,000+ directly-operated stores to the state-owned platform's consumer traffic and subsidy-driven orders.
