Japan Tobacco announced on the 15th that it has applied to the Ministry of Finance to raise prices by 40 yen each on all 31 stick brands for its Ploom heat-not-burn tobacco. The move is in response to a revision of the tax system on October 1, and if approved, the retail prices will be revised from that date. After the price hike, the Evo series will cost 620 yen for a pack of 20, Mevius will be 590 yen, and Camel will be 570 yen. The October revision will eliminate the tax burden gap between conventional cigarettes and heat-not-burn products, after which tax rates will be raised gradually.
Japan Tobacco Inc.Japan Tobacco is raising prices on all 31 heat-not-burn stick brands by 40 yen, which will increase revenue per unit.