Keeler Motor Car and Open Road Capital Acquire BMW of Tenafly

PR Newswire··US·Read original
2▲0 ▼0Impact / 5
Summary · why it matters

Keeler Motor Car Company and Open Road Capital have acquired BMW of Tenafly from Penske Automotive Group, marking Keeler's entry into the New Jersey market. The transaction closed in the second quarter of 2026, and the dealership will continue operating under the BMW of Tenafly name at its current location in Tenafly, New Jersey. With this acquisition, Keeler's portfolio grows to 10 dealerships across New York, Connecticut, and New Jersey. Financial terms were not disclosed. The majority of the Tenafly team will remain in place, ensuring a seamless transition for customers. This purchase follows Keeler and Open Road Capital's earlier acquisition of Lexus of Westport, Toyota of Westport, and Audi Hawthorne from New Country Motor Car Group, which closed in February 2026.

Impact on assets 2

Consumer Discretionary▲
Penske Automotive Group Inc
PAG
± MixedCapitalrelevance

Penske Automotive Group sold BMW of Tenafly to Keeler/Open Road Capital; a divestiture with undisclosed terms, so impact is unclear.

Off-coverage companies 7

Audi Hawthornei
Private± Mixedrelevance

BMW of Tenaflyi
Private± Mixedrelevance

Keeler Motor Car Companyi
Private± Mixedrelevance

Lexus of Westporti
Private± Mixedrelevance

New Country Motor Car Groupi
Private± Mixedrelevance

Open Road Capitali
Private± Mixedrelevance

Toyota of Westporti
Private± Mixedrelevance