KTC has released data on younger consumer behavior, showing that Gen Z in particular still went to the cinema at least once in the past 12 months at a rate of 87%, higher than Millennials at 82%, Gen X at 70%, and Baby Boomers at 58%, according to Fandango's 2026 Moviegoing Trends and Insights Study of 7,000 adults in the United States. Gen Z and Millennials go to the cinema about 7 times a year on average. As a result, in the first 7 months of 2026, KTC credit card members redeemed KTC FOREVER points for IMAX movie tickets, with growth of as much as 122% compared with the same period a year earlier. Meanwhile, PwC Thailand expects Thailand's entertainment and media industry to generate total revenue of nearly 550 billion baht in 2026, or growth of about 1.8% from the previous year.
Krungthai Card PCLKTC credit card members redeemed points for IMAX tickets, up 122%, indicating strong consumer demand for its services.
