Lotus's Go Fresh is pressing ahead with renovating and expanding branch space in several locations, while adding greater product variety, to elevate itself from a neighbourhood retail store into a community supermarket that better meets consumer needs both in-store and online. One of its key strategies is enlarging the floor space of high-potential branches to accommodate products ranging from fresh food, ready-to-eat meals, dry food, cooking ingredients and health products to everyday essential consumer goods. The larger branch space also supports Online-to-Offline, or O2O, purchasing through Lotus's Shop Online and the Lotus's App, using the branch network as part of fulfilling orders and managing goods. Branches that have already expanded their space include the Soi Supha Phong branch in Bangkok, the Soi Rewadee 38 branch in Nonthaburi, the Phra Pokklao Road branch in Chiang Mai, the Si That branch in Udon Thani, and branches in Samut Prakan province, while branches in Rayong province are preparing to open. The development of Lotus's Go Fresh covers expanding branch space, increasing product variety, adjusting branch formats to suit each location, and connecting in-store and online channels, in order to move into a bigger role as a community supermarket that serves consumers' needs more fully, especially during the year-end period when shopping is expected to be busier.
CP Axtra Public Company LimitedLotus's Go Fresh (CP Axtra's brand) is expanding branches and product variety to capture busier year-end consumer shopping, a concrete end-demand growth initiative.
