Yahoo Finance reports that Monterey Car Week 2026 is expected to draw over 100,000 visitors and feature a projected rebound in classic car auction sales to nearly $500 million, multiple high-profile vehicle reveals, and CEO commentary on the luxury economy. Hagerty forecasts total auction sales could reach $496 million at the optimistic top end, the highest since 2022, driven by a 28% rise in live auction sales over the past 12 months and strong stock market performance. Among the anticipated reveals are a Lamborghini Revuelto SV, a one-of-one Bugatti Destrier, the Ferrari 12Cilindri Manuale with its innovative manual-automatic transmission, and a trio of special-edition Aston Martin DB12 S sports cars, along with debuts from McLaren, Cadillac, and Acura. CEOs including Lamborghini's Stephan Winkelmann, McLaren's Nick Collins, Aston Martin's Adrian Hallmark, and Bugatti's Mate Rimac are expected to discuss the resilience of high-net-worth consumer demand amid a K-shaped economy.
Honda Motor Co., Ltd.
Aston Martin Lagonda Global Holdings PLC
General Motors CompanyFerrari NVFerrari is set to reveal the 12Cilindri Manuale with its innovative manual-automatic transmission at Monterey Car Week.
Volkswagen AG
Hagerty Inc