Mother Marketing Public Company Limited, or MOTHER, is preparing to open new branches in the Ao Nang area and Khlong Haeng district of Krabi province in November 2026 to capture high-season tourist volumes and increase market share in high-potential areas. Managing Director Ekapong Chokchaiwitat told Than Hoon that fourth-quarter 2026 operating results are expected to hold steady at levels close to the previous period, amid economic conditions and purchasing power that remain challenging. The tourism season will begin around mid-November after the Loy Krathong festival, continuing through the New Year holiday and stretching into January and February, before the Songkran festival. For its 2027 business plan, the company plans to open approximately 3 to 5 new branches with total investment of about 30 million baht, and targets same-store sales growth, or SSSG, of about 3% from 2026, which is expected to be flat. It also targets 2027 sales growth of about 8% from this year, when sales are expected to come in at approximately 1.55 billion baht, supported by new branch openings, same-store sales growth, and the recovery of the tourism sector. The gross profit margin is expected to remain at a level close to last year.
Mother Marketing Public Company Limited2027 plan targets ~8% sales growth, 3% SSSG, and 30 million baht investment in 3-5 new branches.
