Moutai flagship stores have raised the prices of several products, with Feitian Moutai increasing from 1,719 yuan to 1,753 yuan per bottle. Five Star, Classic Edition Horse Year Zodiac, and Premium Moutai have been adjusted to 1,743 yuan, 1,951 yuan, and 2,410 yuan per bottle respectively. Flagship store staff confirmed this is an official price adjustment, and all flagship stores are implementing the new prices. Some distributors reported that the price of Feitian Moutai sold on consignment at their stores has also been raised to 1,750 yuan per bottle, while other products remain unchanged for now. Previously, on July 18, Kweichow Moutai had already adjusted the retail price of Feitian Moutai on the iMoutai platform from 1,539 yuan to 1,639 yuan per bottle.
Kweichow Moutai Co LtdMoutai flagship stores raise prices on multiple products, including Feitian Moutai, indicating pricing power.
