Nature's Sunshine cuts 2026 sales outlook to $490M-$500M, targets $1B long-term

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Nature's Sunshine Products lowered its full-year 2026 net sales guidance to a range of $490 million to $500 million from the prior $500 million to $515 million, citing foreign exchange headwinds and a slowdown in China. The company also reduced its adjusted EBITDA forecast to $48 million to $52 million from $50 million to $54 million. Despite the near-term reset, CEO Kenneth Romanzi outlined a long-term vision to double the company's size to $1 billion in sales and improve EBITDA margin to 15% from just above 10%, driven by digital expansion, geographic penetration, product innovation, and M&A. Second-quarter net sales reached a record $117 million, with gross margin expanding nearly 200 basis points to 73.7%, though Asia Pacific growth was tempered by a 20% decline in China attributed to operational issues. The company announced the appointments of Ruth Perkins as CFO effective September 1 and Janine Weber as President of North America effective August 10, while ending the quarter with $82.5 million in cash and no debt.

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