Mr. Chuwit Juengsomboon revealed a major market restructuring plan for NER, reducing the export share from 80% to 30% and shifting to 70% domestic sales. This is due to Chinese tire factories relocating to Thailand to avoid the 50% increase in US import tariffs, benefiting NER through domestic sales to these factories. Meanwhile, the company is accelerating its penetration into the Indian market, which currently accounts for 5% or over 1 billion baht in value, aiming to increase this to 15% by raising production capacity by another 10% to a total of 560,000 tons to meet such demand. The company is also developing blended rubber to avoid China's 17% import tariff and rubber for EVs, which wear out 10% faster than regular vehicles. It is postponing European market expansion and the plan for a third factory due to limited production capacity and a slowing global economy. The rise in rubber prices from 40 baht to 70 baht per kilogram supports performance, with Q1 2026 expected to be the trough and Q4 the peak, aligning with the 2026 revenue target of 32 billion baht.
North East Rubbers Public Company LimitedChinese tire factories relocating to Thailand boost domestic sales, shifting to 70% domestic.
Rubber price rise from 40 to 70 baht per kg supports performance.
