NIKE Q1 Earnings Beat But Revenue Falls 4% as Greater China Slides 22%

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Summary · why it matters

NIKE reported first-quarter fiscal 2027 earnings of 48 cents per share, beating the Zacks Consensus Estimate of 43 cents, but revenues of $11.2 billion declined 4% year over year and missed expectations, sending shares down 2.2% since the Oct. 1, 2026 after-market-close release. North America revenues rose 2% to $5.1 billion, while EMEA fell 5% to $3.18 billion and Greater China dropped 22% on a reported basis to $1.2 billion, or 26% currency-neutral, lagging the consensus estimate of $1.3 billion. Asia Pacific & Latin America revenues dipped 2% to $1.5 billion but were flat excluding currency changes. NIKE introduced Pace, an operating-model transformation expected to generate about $2.5 billion in cumulative savings through fiscal 2031, and guided fiscal 2027 revenues to decline at a high-single-digit rate with adjusted earnings per share of $1.15-$1.35, excluding about 15 cents of Pace-related restructuring impact. The Zacks Consensus Estimate has fallen 16.8% to $1.34 per share for fiscal 2027 and 16% to $1.78 for fiscal 2028 over the past seven days, and NIKE carries a Zacks Rank #5 (Strong Sell).

Impact on assets 4

Consumer Discretionary▼
Nike Inc
NKE
▼ NegativeCapitalrelevance

Q1 revenue fell 4% and missed, Greater China slid 22%, and FY27 guidance was cut to a high-single-digit decline with lowered EPS.