Procter & Gamble announced a partnership with McLaren Racing to engage Formula 1 fans across Asia Pacific, unveiled ahead of the Singapore Grand Prix. The collaboration will connect McLaren fans and P&G consumers through co-branded products and other activations featuring brands such as Head & Shoulders and Oral-B. Stanislav Vecera, President & CEO of P&G Asia Pacific, said the two companies share a commitment to innovation and high performance, and that the tie-up will drive deeper consumer engagement and category growth for retail partners. Zak Brown, CEO of McLaren Racing, said the partnership allows the team to connect with fans in new ways. McLaren Racing, which competes in Formula 1 with drivers Lando Norris and Oscar Piastri, has won 23 Formula 1 world championships and over 200 Grands Prix.
Procter & Gamble CompanyP&G partners with McLaren F1 to drive consumer engagement and category growth via co-branded Head & Shoulders and Oral-B products across Asia Pacific.