PLUS pushes into 3 new markets, buoyed by weak baht

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Summary · why it matters

Royal Plus Public Company Limited, or PLUS, plans to expand into three new overseas markets in the second half of 2026: Poland, the Cayman Islands and Ghana. This will broaden its customer base to more than 123 countries worldwide, building on the second quarter when flagship products Nita, Mabu Coco and Coco Royal won strong reception in Spain, Turkey, Oman and the Maldives. Managing Director Palasaeng Saebe told Than Hoon that the company remains confident its operating results in the third and fourth quarters of 2026 will continue to improve, driven by the weaker baht, which clearly benefits export revenue. The company will take part in SIAL PARIS, the global food and beverage trade show in France, from 17 to 21 October 2026, to further penetrate the European market. The executive said flooding in coconut-growing areas of Amphawa district in Samut Songkhram province has not affected the production plant in Phraek Nam Daeng subdistrict or the office on Rama II Road, as the company sources coconuts from many areas including Samut Songkhram, Samut Sakhon, Ratchaburi, Phetchaburi, Prachuap Khiri Khan, Nakhon Pathom and the South, giving its supply chain high flexibility. Meanwhile, overall prices for mature coconuts in 2026 have fallen clearly compared with other years, helping keep the production cost structure low.

Impact on assets 1

Consumer Staples▲
Royal Plus PCL
PLUS
▲ PositiveDemandMonetaryrelevance

PLUS plans to expand into Poland, Cayman Islands and Ghana, broadening its customer base to over 123 countries after strong reception in Spain, Turkey, Oman and the Maldives.