Singer Thailand Public Company Limited, or SINGER, announced its JUMP+ programme, targeting net profit growth to 1.1 billion baht in 2028 through three main strategies: raising product margin from 25.4% in 2025 to 40% in 2028, expanding its nationwide network and sales points, with a target in 2026 of adding 1,000 direct sales staff, expanding to 146 branches and 800 dealer channels, and driving the organisation with AI technology including an AI chatbot and an automatic commission calculation system. For the third quarter of 2026, the company expects revenue to grow 25% from the previous quarter, supported by mobile products and the addition of 44 new branches, and it is preparing to launch new lockable electrical appliances at a press conference on 28 September 2026.
Singer Thailand Public Company LimitedCompany targets profit growth to 1.1 billion baht by 2028 with margin expansion and network growth.
