Srinanaporn Marketing Public Company Limited, or SNNP, reported that a fire broke out in the snack production building for the Bento brand at its factory branch 00001 on Ekachai 1 Road in Om Noi subdistrict, Krathum Baen district, Samut Sakhon province, on 9 October 2026 at approximately 04:30, and the blaze was brought under control by 07:00. Initially, no injuries or deaths were found, and there have been no reports of impact on nearby communities. The cause and the damage are under investigation together with relevant authorities. The company said it has taken out insurance covering damage to property and goods and will expedite coordination with the insurance company to assess the damage. As for the business impact, the company preliminarily estimates that the incident will not have a significant effect on revenue from the Bento product group, because it has sufficient inventory to support sales for about one month and can also increase production capacity from its factory in Vietnam to meet market demand. The company will accelerate the restoration of the damaged area to return operations to normal as quickly as possible, while minimising the impact on customer orders.
Srinanaporn Marketing Public Company LimitedFire damaged the Bento snack production building, disrupting capacity, though inventory and Vietnam capacity limit the revenue hit.
