Southern Glazer’s Closes Acquisition of Eagle Rock’s Colorado Operations

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2▲2 ▼0Impact / 5
Summary · why it matters

Southern Glazer’s Wine & Spirits has completed its acquisition of substantially all of the assets of Eagle Rock Distributing Co.’s Colorado operations. The deal brings Anheuser-Busch’s full Colorado product portfolio—including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox Beverages, and Phorm Energy—as well as brands like Tilray Brands, Talking Rain, AriZona Beverages, Novamex, Essentia Water, Station 26 Brewing Co., Happy Dad, and Nestle under Southern Glazer’s distribution. Jeffrey Gerali, formerly Senior Commercial Director at Anheuser-Busch, has been named Senior Vice President, General Manager of Southern Glazer’s Beverage Company of Colorado, and Jason Charboneau becomes Senior Vice President, Sales for the Colorado unit. Eagle Rock will continue to operate its Georgia business in full.

Impact on assets 3

Consumer Staples▲
Anheuser Busch Inbev NV ADR
BUD
▲ PositiveDemandrelevance

Anheuser-Busch's full Colorado product portfolio now distributed by Southern Glazer's, potentially increasing sales.

Health Care▲
Tilray Inc
TLRY
▲ PositiveDemandrelevance

Tilray brands included in Southern Glazer's Colorado distribution portfolio, expanding market reach.

Off-coverage companies 10

Southern Glazer's Wine & Spirits, LLCi
Private▲ PositiveCapitalrelevance

Southern Glazer's completed acquisition of Eagle Rock's Colorado operations, expanding its distribution network.

Eagle Rock Distributing Co.i
Private▼ NegativeCapitalrelevance

Eagle Rock sold substantially all Colorado assets, reducing its operations to Georgia only.

AriZona Beverage Co.i
Private± Mixedrelevance

BeatBox Beverages, LLCi
Private± Mixedrelevance

Essentia Water, LLCi
Private± Mixedrelevance

Happy Dad, LLCi
Private± Mixedrelevance

Novamexi
Private± Mixedrelevance

Phorm Energyi
Private± Mixedrelevance

Station 26 Brewing Co.i
Private± Mixedrelevance

Talking Rain Beverage Co.i
Private± Mixedrelevance