Spotify has secured a new multiyear licensing and ad-sales deal with Joe Rogan worth an estimated $250 million, according to a report by The Wall Street Journal. The agreement cements the streaming giant's grip on the world's most-listened-to podcast. The Wall Street Journal notes that the new deal carries terms similar to Rogan's previous contract, allowing for broad distribution across platforms with an estimated earnout of $250 million, while Rogan and his team retain full editorial control. Spotify has not officially confirmed the dollar figure or disclosed the precise contract length beyond "multiyear." The Joe Rogan Experience reached approximately 28.4 million Americans in Q2 2026, up sharply from 6.6 million at the start of 2020, according to Edison Research, and has ranked No. 1 on Edison's most-listened-to podcast list in the U.S. since tracking began in 2019. Spotify first signed Rogan in 2020 in a $100 million-plus exclusivity deal and renewed the agreement in early 2024, opening distribution to YouTube and other platforms.
Spotify Technology SASpotify secures a new multiyear licensing and ad-sales deal for the No. 1 podcast, cementing its grip on top podcast content and ad inventory.
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