Spotify Technology has renewed its multiyear partnership with star podcaster Joe Rogan, securing licensing rights and advertising sales for "The Joe Rogan Experience," the Wall Street Journal reported. The new agreement is on similar terms to Rogan's previous deal with Spotify, which allowed the show to be distributed broadly and included an estimated earnout of $250 million, according to people familiar with the matter. "The Joe Rogan Experience" has ranked as the most-listened-to podcast in the U.S. on Edison Research's list since tracking began in 2019, and the show has more than 18 million followers on Spotify and over 21 million on YouTube. Spotify first signed Rogan in 2020 in a deal valued at more than $100 million, bringing the podcast exclusively to its platform, and renewed the partnership in early 2024 while allowing the show to be distributed across other podcast platforms, including YouTube. Rogan and his small team retain editorial control over the show, while Spotify handles the licensing and advertising relationship, and Jordan Newman, Spotify's head of content partnerships, said Rogan had built an enduring show that continues to resonate with a large global audience.
Spotify Technology SASpotify renewed its multiyear licensing and ad-sales deal for the most-listened-to US podcast, retaining a top content asset that drives listener engagement.
