Star Money Public Company Limited, or STARM, has set a target for its total loan portfolio at approximately 2.4 billion baht, while pushing to raise the share of its hire-purchase portfolio for electrical appliances to 15% from 10%. Managing Director Chusak Wiwatwongkasem disclosed that the hire-purchase portfolio carries a higher gross margin and lower NPLs than lending loans, because contract terms are shorter and contract sizes smaller, allowing the business to turn over and generate earnings multiple times. Currently the NPL level stands at about 4%. Third-quarter 2026 earnings are expected to slow from the second quarter of 2026 due to seasonal factors that reduce air conditioner sales. Flooding in the eastern region is seen as a short-term impact, and the company has measures to stimulate replacement purchases with a 0% down payment promotion, while pressing ahead with proactive bad-debt management before borrowers become NPLs. In the remainder of this year, the company will begin selling electric motorcycles and second-hand smartphones in the fourth quarter of 2026, and it expects overall earnings to grow clearly over the previous year.
Star Money Public Company LimitedCompany expects overall earnings to grow clearly over the previous year, with higher-margin hire-purchase portfolio mix shift to 15% from 10%.
