The summer box office is heating up. Comedy film Kung Fu Women's Soccer crossed 1 billion yuan in box office on its seventh day of release, with a projected total of 2.56 billion yuan. Animated feature The Eight Immortals! has earned over 80 million yuan from previews and pre-sales, and the industry sees it as having the potential to surpass 1 billion yuan. In the capital markets, the film and cinema sector strengthened on July 16, with Ruyi Film, Shanghai Film, and Huanrui Century hitting their daily limit up. But the sector pulled back overall on the 17th. Ruyi Film, one of the producers of The Eight Immortals!, recorded two consecutive limit-ups on the 15th and 16th, then fell 2.23 percent on the 17th. Another Ruyi Film production, The Annual Meeting Can't Stop 2!, is also seen as a summer contender; its predecessor grossed nearly 1.3 billion yuan. The summer season's shift from a slow start to a strong run may boost confidence in a sluggish first-half film market. Upcoming releases include When the Stars Shine, Battle of Penghu, Spider-Man: Brand New Day, and The Odyssey.
H&R Century Union CorpSummer box office heating up with strong film performances boosts cinema sector demand.
Wanda Cinema Line CorpSummer box office heating up with strong film performances boosts cinema sector demand.
Shanghai Film Co LtdSummer box office heating up with strong film performances boosts cinema sector demand.