SWC Partners with Central Food Retail to Launch The Goody, Entering the Premium Pet Food Market

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Sherwood Corporation (Thailand) Public Company Limited, or SWC, has announced a partnership with Central Food Retail Company Limited to officially launch The Goody, a premium pet food and care product brand, at Tops Central Northville branch, with plans to expand distribution through over 155 TOPS and PET’N ME outlets nationwide. SWC targets The Goody sales of 1.7 billion baht within three years and expects sales through TOPS and PET’N ME of 20 million baht in the first six months. Thailand's pet market in 2025 to 2026 is valued at approximately 90 to 100 billion baht, with the premium pet food segment growing at a double-digit rate driven by the pet humanization trend. This collaboration employs an omni-channel strategy linking physical stores and online platforms to enhance the pet parent experience and propel The Goody to become a leading Thai brand in the future.

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