TACC targets B2C revenue at 30%, aims to build Eight Plus alkaline water into a billion-baht business in 5 years

Money & Banking··THAU·Read original
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Summary · why it matters

TACC Consumer Public Company Limited, or TACC, has announced a major business restructuring plan over the next 3-5 years, aiming to raise the share of revenue from B2C channels from less than 5% currently to 30%, in order to reduce reliance on B2B revenue, which currently accounts for more than 90% of total revenue. Ms. Tritip Sivakriskul, Co-Chief Executive Officer of TACC, disclosed that the company has established TACC Plus to market the Eight Plus brand of alkaline water, a 100% natural alkaline mineral water, with a revenue target of 1 billion baht within 5 years, or during 2026-2030. The product will be launched in the fourth quarter of 2026, with revenue expected to begin being recognized from 2027 onward. The company targets breaking even within no more than 5 years and expects a return on investment, or ROI, of 15%. It will allocate approximately 28% of sales to marketing and sales promotion budgets, and plans to expand into overseas markets, especially Australia. As for first-half 2026 operating results, TACC reported total revenue of 1.32547 billion baht and net profit of 203.98 million baht, representing a net profit margin of 15.39%.

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