US same-store retail sales rose 8.3% year-on-year on a seasonally adjusted basis in the first five weeks of September through October 3, according to the Redbook index released by Redbook Research on the 6th. With Amazon.com holding its major Prime Day sales event on October 6-7, major retailers are rolling out large-scale promotional campaigns, offering early access and deeper discounts. Some are running sales periods longer than Amazon's two-day event, and shoppers do not need to be Prime members to buy goods. Temperatures fell over the weekend, lifting sales in some regions. On the retail calendar, October spans four weeks through the 31st and includes two events, Columbus Day and Halloween. The provisional monthly target based on sales plans is an 8.2% year-on-year increase, to be finalized in next week's report.
Amazon.com IncAmazon's Prime Day event is cited as context for rivals' promotional campaigns, but the article reports no company-specific development for Amazon itself.
