Versant Media Group to acquire Full Swing for $530 million

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Summary · why it matters

Versant Media Group has agreed to acquire sports technology company Full Swing for about $530 million in cash from private equity firm Bruin Capital and minority investors. The deal will add an interactive sports platform to Versant's golf business, which includes Golf Channel, GolfNow and GolfPass, and expand its capabilities into interactive sports experiences. Gibson Dunn acted as legal advisor and Moelis & Company LLC as financial advisor to Versant, while Kirkland & Ellis LLP acted as Bruin's legal counsel. The transaction is expected to close in the second half of 2026. In pre-market activity on Nasdaq, Versant shares were down 0.21 percent at $37.87.

Impact on assets 3

Communication Services▲
Versant Media Group, Inc.
VSNT
▲ PositiveCapitalrelevance

Versant Media Group acquires Full Swing for $530M, expanding its golf business and interactive sports platform.

Financials▲
Digital Finance & Tokenization▲

Off-coverage companies 6

Bruin Capitali
Private± Mixedrelevance

Full Swingi
Private± Mixedrelevance

Gibson, Dunn & Crutcher LLPi
Private± Mixedrelevance

Golf Channeli
Private± Mixedrelevance

GolfNowi
Private± Mixedrelevance

Kirkland & Ellis LLPi
Private± Mixedrelevance