Walmart Expands Walmart Connect to Live TV, Streaming Audio and CTV

Simply Wall St··US·Read original
3▲3 ▼0Impact / 5
Summary · why it matters

Walmart is expanding its Walmart Connect advertising unit so that advertisers can use its shopper data across live TV, streaming audio and connected TV. The retailer is partnering with Warner Bros. Discovery, Spotify and Yahoo to extend commerce media campaigns beyond its own properties, letting marketers programmatically activate Walmart shopper audiences and measure performance across those third party media platforms. Walmart Connect's advertising business is already framed as a roughly 70% margin business with incremental profit, and the company is trying to turn its shopper data and physical footprint into a media network that reaches far beyond its own apps and website. The clearest early signal for investors will be whether management breaks out more detail on Walmart Connect, such as ad revenue growth or advertiser count linked to the new partners, in upcoming quarterly updates.

Impact on assets 4

Communication Services▲
Spotify Technology SA
SPOT
▲ PositiveDemandrelevance

Spotify is named as a partner letting Walmart advertisers activate shopper audiences on its streaming audio platform, expanding ad demand.

Warner Bros Discovery Inc
WBD
▲ PositiveDemandrelevance

Warner Bros. Discovery is named as a partner for Walmart Connect's live TV/CTV ad expansion, bringing incremental advertising demand.

Consumer Staples▲
Walmart Inc.
WMT
▲ PositiveDemandrelevance

Walmart expands its high-margin Walmart Connect ad unit to live TV, streaming audio and CTV via new partners, broadening its advertising business.