Wrangler is launching a nationwide series of country music festival sponsorships and immersive fan experiences this summer. The brand returned as an official sponsor of CMA Fest in Nashville, where it sponsored the Remix Stage and hosted the Wrangler Ranch activation at Acme Feed & Seed. Wrangler was also on-site at Braves Country Fest in Atlanta on June 13th, headlined by brand endorsee Cody Johnson, and will appear at all seven stops of the Bulls, Bands, and Barrels tour. Additionally, the brand will bring its Wrangler Ranch to the Under The Big Sky festival in Whitefish, Montana. The summer campaign follows off-site events in the California desert this past April.
Kontoor Brands IncWrangler's sponsorships and activations at major country music festivals likely boost brand visibility and product demand.