Yilite's profit halves as weak baijiu demand and costly overhaul bite
First-half profit nearly halved, Q2 swung to a loss Yilite's first-half revenue fell 32% to 726 million yuan and net profit dropped 49.6% to 81.9 million yuan. The second quarter alone swung to a 23 million yuan loss as the baijiu industry downturn deepened. Weak earnings weigh on the stock because investors see no near-term recovery.
The interim report is the single biggest new fact this period and directly explains the weak profit picture.
Core product overhaul drags revenue despite growth in new model Yilite took back distribution of its key Little Old Cellar liquor and shifted to selling directly with partners. That new model grew fast, but overall revenue still fell 21.8% in 2025 and 32% in the first half of 2026, because lost distributor sales outweighed the gains.
It explains the structural reason behind the revenue decline, which is the core driver of the stock's weakness.
Controlling shareholder buys more shares, but earlier buying was slow The controlling shareholder raised its stake by 1.01% to 44.05%, a sign of confidence that supports the stock. But earlier in the period it had bought less than 4% of its planned minimum, which disappointed investors and added to selling pressure before the larger purchase.
It captures both the positive signal and the earlier disappointment that affected sentiment during the period.
Company raises 500 million yuan cheaply via medium-term notes Yilite issued 500 million yuan of 2+1 year notes at a low 1.85% interest rate. This gives the company cheap long-term funding to support its restructuring and operations, a modest positive for financial flexibility even though it does not fix weak sales.
It is a new financing event that affects the company's capital position and ability to fund its turnaround.