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Baozun vs Advice It Infinite Pcl: why the prices moved differently

Weekly · monthly · quarterly news summaries, side by side in time

Baozun Inc (9991.HK)

Advice It Infinite Pcl (ADVICE.BK)

Q3 2026
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ADVICE Rides Record Profits, iPhone 18 Pre-Orders, and Upgrades

  • Record Q2 and H1 profits ADVICE reported record second-quarter and first-half profits, up 83% and 82.7% from a year earlier, showing strong earnings momentum.

    This is a key new financial result that supports the bull case.

  • Raised interim dividend The company raised its interim dividend, returning more cash to shareholders and signaling confidence in its financial health.

    A new capital return event that can attract income-focused investors.

  • iPhone 18 pre-orders fully booked Pre-orders for the iPhone 18 Pro and Pro Max are fully booked, with sales about 50% higher than last year's iPhone 17 launch, boosting demand.

    A major new product cycle driving revenue expectations.

  • Broker upgrades and new business unit Brokers upgraded ADVICE to top-pick status with target prices of 8.40–8.82 baht, while the new Advice Business Solutions unit targets higher-margin AI, cloud, and enterprise revenue.

    Analyst actions and strategic expansion can lift sentiment and future margins.

September 2026
▲4

ADVICE Rides Record Profits, iPhone 18 Pre-Orders, and Upgrades

  • Record Q2 and H1 profits ADVICE reported record second-quarter and first-half profits, up 83% and 82.7% from a year earlier, showing strong earnings momentum.

    This is a key new financial result that supports the bull case.

  • Raised interim dividend The company raised its interim dividend, returning more cash to shareholders and signaling confidence in its financial health.

    A new capital return event that can attract income-focused investors.

  • iPhone 18 pre-orders fully booked Pre-orders for the iPhone 18 Pro and Pro Max are fully booked, with sales about 50% higher than last year's iPhone 17 launch, boosting demand.

    A major new product cycle driving revenue expectations.

  • Broker upgrades and new business unit Brokers upgraded ADVICE to top-pick status with target prices of 8.40–8.82 baht, while the new Advice Business Solutions unit targets higher-margin AI, cloud, and enterprise revenue.

    Analyst actions and strategic expansion can lift sentiment and future margins.

Latest
▲4

ADVICE rides iPhone 18 boom, AI/enterprise push, and record profits

  • iPhone 18 demand surges, driving sales and margins ADVICE says iPhone 18 Pro and Pro Max sales are running about 50% above last year's iPhone 17 launch, with pre-orders fully booked. Earlier iPhone models also saw price increases of about 5,000 baht per device, lifting margins. This strong demand supports second-half revenue and profit growth.

    This is the biggest new demand driver, directly boosting ADVICE's sales and margins.

  • New AI and enterprise solutions open growth avenue ADVICE launched Advice Business Solutions to target enterprise customers with AI, cloud, cybersecurity, and data center services, backed by partners like AMD, Lenovo, Dell, AWS, and Palo Alto. This expands revenue beyond retail and aims for higher-margin recurring income, supporting long-term growth.

    This new business line diversifies revenue and could lift margins, a key positive driver.

  • Record first-half profit and rising dividends ADVICE reported first-half 2026 net profit up 82.7% to 253 million baht, with revenue up 10.6% to 8.85 billion baht. Gross margin improved to 12.45%. The company paid an interim dividend of 0.23 baht per share, reflecting strong cash generation and shareholder returns.

    Strong financial results and dividends underpin investor confidence and support the stock price.

  • Brokers raise targets on strong outlook Dao Securities maintains Buy with an 8.50 baht target, expecting 2026 profit up 69%. Kasikorn Securities keeps a Positive view with an 8.82 baht target, citing ~20% sales growth. Multiple brokers highlight ADVICE as a top pick to benefit from new iPhone launches and IT retail strength.

    Broker upgrades and positive recommendations attract investors and push the price up.

▲3

ADVICE rides record profit, iPhone 18 demand, and broker upgrades

  • Record Q2 profit and raised dividend ADVICE reported a record Q2 fiscal 2026 net profit of 137 million baht, up 83% year on year, beating estimates. Revenue hit a new high of 4.5 billion baht, and the company announced a first-half dividend of 0.23 baht per share. This strong result supports the stock price by showing the company is growing and returning cash to shareholders.

    This is a major new earnings event that directly boosts investor confidence and the stock's value.

  • iPhone 18 Pro Max bookings fully subscribed ADVICE said bookings for the iPhone 18 Pro Max filled their allocated quota and sold out quickly. The company expects Q3 2026 revenue to improve from Q2, driven by new smartphone models, and maintains a 15% revenue growth target for 2026. This drives the stock up because it signals strong consumer demand and higher sales ahead.

    This is a new, company-specific demand catalyst that directly supports future revenue and earnings.

  • Broker upgrades and top-pick status Krungsri Securities recommends buying ADVICE with an 8.40 baht target, forecasting 2026 profit up 65%. Daiwa Securities names ADVICE among its five top picks for October. Kasikorn Securities expects Q3 profit to surge 84% year on year and sets a target of 8.82 baht. These endorsements attract investors and push the price up.

    New analyst recommendations and targets provide fresh reasons for investors to buy the stock.

  • Strong Q3 sales but margin and growth may slow Krungsri notes Q3-to-date sales for IT retailers like ADVICE grew 15-20% year on year, helped by pull-forward purchases before the iPhone 18 launch. However, it warns post-launch sales growth may slow and the boost from low-cost inventory will fade, potentially slowing earnings growth in late 2026 and 2027. This creates some caution for the stock.

    This provides a balanced view, highlighting both current demand strength and future headwinds that could affect the stock.