Bath & Body Works vs Sally Beauty: why the prices moved differently

Weekly · monthly · quarterly news summaries, side by side in time

Bath & Body Works Inc. (BBWI)

Q3 202623 Jun – 26 Aug 2026

▲2▼1

BBWI beats on tariff refunds, raises outlook, but store traffic still weak

Ulta Beauty partnership expands distribution Bath & Body Works will sell candles, soaps and body care in over 600 Ulta Beauty stores and online from July 2026. This puts products in front of new shoppers, which can lift sales over time and is a real reason the stock rose.
It is the period's main new growth driver and explains the June share jump.
Goldman Sachs downgrade warns of cannibalization Goldman cut BBWI to Sell, saying weaker consumer sentiment and softer appeal to younger shoppers could hurt, and that selling through Ulta might steal sales from its own stores. The stock fell about 4% on that warning, a real counterweight to the Ulta optimism.
It is the main bearish force in the period and offsets the partnership story.
Q2 profit beat, but mostly from tariff refunds Second-quarter earnings of $0.62 a share crushed the $0.24 estimate, yet about $80 million came from one-time tariff refunds; without that, profit was $0.31. Sales fell 2.3% to $1.51 billion. The beat looks better than the underlying business.
It is the period's biggest earnings event and shows the quality of the beat.
Full-year outlook raised, but third-quarter guidance misses BBWI lifted full-year earnings guidance to $2.60-$2.80 a share, yet third-quarter profit guidance of 7-12 cents badly missed the 26-cent consensus, and sales are expected to fall 2.5%-5%. Online sales grew 3% and international rose nearly 25%, but declining store traffic remains the drag.
It captures the mixed forward picture that pushed shares lower despite the raised year outlook.

July 202623 Jun – 26 Aug 2026

▲2▼1

BBWI beats on tariff refunds, raises outlook, but store traffic still weak

Ulta Beauty partnership expands distribution Bath & Body Works will sell candles, soaps and body care in over 600 Ulta Beauty stores and online from July 2026. This puts products in front of new shoppers, which can lift sales over time and is a real reason the stock rose.
It is the period's main new growth driver and explains the June share jump.
Goldman Sachs downgrade warns of cannibalization Goldman cut BBWI to Sell, saying weaker consumer sentiment and softer appeal to younger shoppers could hurt, and that selling through Ulta might steal sales from its own stores. The stock fell about 4% on that warning, a real counterweight to the Ulta optimism.
It is the main bearish force in the period and offsets the partnership story.
Q2 profit beat, but mostly from tariff refunds Second-quarter earnings of $0.62 a share crushed the $0.24 estimate, yet about $80 million came from one-time tariff refunds; without that, profit was $0.31. Sales fell 2.3% to $1.51 billion. The beat looks better than the underlying business.
It is the period's biggest earnings event and shows the quality of the beat.
Full-year outlook raised, but third-quarter guidance misses BBWI lifted full-year earnings guidance to $2.60-$2.80 a share, yet third-quarter profit guidance of 7-12 cents badly missed the 26-cent consensus, and sales are expected to fall 2.5%-5%. Online sales grew 3% and international rose nearly 25%, but declining store traffic remains the drag.
It captures the mixed forward picture that pushed shares lower despite the raised year outlook.

Latest23 Jun – 26 Aug 2026

▲2▼1

BBWI beats on tariff refunds, raises outlook, but store traffic still weak

Ulta Beauty partnership expands distribution Bath & Body Works will sell candles, soaps and body care in over 600 Ulta Beauty stores and online from July 2026. This puts products in front of new shoppers, which can lift sales over time and is a real reason the stock rose.
It is the period's main new growth driver and explains the June share jump.
Goldman Sachs downgrade warns of cannibalization Goldman cut BBWI to Sell, saying weaker consumer sentiment and softer appeal to younger shoppers could hurt, and that selling through Ulta might steal sales from its own stores. The stock fell about 4% on that warning, a real counterweight to the Ulta optimism.
It is the main bearish force in the period and offsets the partnership story.
Q2 profit beat, but mostly from tariff refunds Second-quarter earnings of $0.62 a share crushed the $0.24 estimate, yet about $80 million came from one-time tariff refunds; without that, profit was $0.31. Sales fell 2.3% to $1.51 billion. The beat looks better than the underlying business.
It is the period's biggest earnings event and shows the quality of the beat.
Full-year outlook raised, but third-quarter guidance misses BBWI lifted full-year earnings guidance to $2.60-$2.80 a share, yet third-quarter profit guidance of 7-12 cents badly missed the 26-cent consensus, and sales are expected to fall 2.5%-5%. Online sales grew 3% and international rose nearly 25%, but declining store traffic remains the drag.
It captures the mixed forward picture that pushed shares lower despite the raised year outlook.

Sally Beauty Holdings Inc (SBH)

Q3 202620 Jul – 11 Sep 2026

▲3

Sally Beauty's profit gains and cost cuts offset weak sales

Q3 profit and EPS beat, guidance raised Sally Beauty's fiscal third-quarter profit rose to $54.08 million, or $0.55 per share, up from $0.44 a year earlier, beating estimates. Revenue edged up 0.2% to $935.5 million. The company raised the low end of its full-year EPS guidance to $2.04–$2.08. This supports the stock by showing improving profitability.
This is the core new earnings event that directly drives SBH's valuation and investor sentiment.
Fuel for Growth cost savings boost margins The Fuel for Growth program delivered $9 million in pretax benefits in Q3, lifting gross margin by 40 basis points to 52.4%. Management expects about $45 million in fiscal 2026 savings, with cumulative run-rate savings near $120 million. Cost cuts help profits even when sales are flat, supporting the stock.
This explains a key driver of margin expansion and future earnings power, which investors care about.
Weak sales and BSG segment decline Total revenue rose only 0.2% and comparable sales were flat. The Beauty Systems Group segment saw sales fall 2.4% due to softness in the Care category. This drags on the stock because it shows the company is not growing its core business, even as profits improve.
This is the main counterweight: weak demand limits upside and explains why shares fell after the earnings beat.
New products and digital growth support outlook E-commerce sales rose 11% to $110 million, and management highlighted strength in color products. New categories like fragrances and men's products are expected to help win market share. This gives investors confidence in future growth, pushing the stock up.
This points to future revenue drivers that can offset current weak sales and support the stock.

August 202620 Jul – 11 Sep 2026

▲3

Sally Beauty's profit gains and cost cuts offset weak sales

Q3 profit and EPS beat, guidance raised Sally Beauty's fiscal third-quarter profit rose to $54.08 million, or $0.55 per share, up from $0.44 a year earlier, beating estimates. Revenue edged up 0.2% to $935.5 million. The company raised the low end of its full-year EPS guidance to $2.04–$2.08. This supports the stock by showing improving profitability.
This is the core new earnings event that directly drives SBH's valuation and investor sentiment.
Fuel for Growth cost savings boost margins The Fuel for Growth program delivered $9 million in pretax benefits in Q3, lifting gross margin by 40 basis points to 52.4%. Management expects about $45 million in fiscal 2026 savings, with cumulative run-rate savings near $120 million. Cost cuts help profits even when sales are flat, supporting the stock.
This explains a key driver of margin expansion and future earnings power, which investors care about.
Weak sales and BSG segment decline Total revenue rose only 0.2% and comparable sales were flat. The Beauty Systems Group segment saw sales fall 2.4% due to softness in the Care category. This drags on the stock because it shows the company is not growing its core business, even as profits improve.
This is the main counterweight: weak demand limits upside and explains why shares fell after the earnings beat.
New products and digital growth support outlook E-commerce sales rose 11% to $110 million, and management highlighted strength in color products. New categories like fragrances and men's products are expected to help win market share. This gives investors confidence in future growth, pushing the stock up.
This points to future revenue drivers that can offset current weak sales and support the stock.

Latest20 Jul – 11 Sep 2026

▲3

Sally Beauty's profit gains and cost cuts offset weak sales

Q3 profit and EPS beat, guidance raised Sally Beauty's fiscal third-quarter profit rose to $54.08 million, or $0.55 per share, up from $0.44 a year earlier, beating estimates. Revenue edged up 0.2% to $935.5 million. The company raised the low end of its full-year EPS guidance to $2.04–$2.08. This supports the stock by showing improving profitability.
This is the core new earnings event that directly drives SBH's valuation and investor sentiment.
Fuel for Growth cost savings boost margins The Fuel for Growth program delivered $9 million in pretax benefits in Q3, lifting gross margin by 40 basis points to 52.4%. Management expects about $45 million in fiscal 2026 savings, with cumulative run-rate savings near $120 million. Cost cuts help profits even when sales are flat, supporting the stock.
This explains a key driver of margin expansion and future earnings power, which investors care about.
Weak sales and BSG segment decline Total revenue rose only 0.2% and comparable sales were flat. The Beauty Systems Group segment saw sales fall 2.4% due to softness in the Care category. This drags on the stock because it shows the company is not growing its core business, even as profits improve.
This is the main counterweight: weak demand limits upside and explains why shares fell after the earnings beat.
New products and digital growth support outlook E-commerce sales rose 11% to $110 million, and management highlighted strength in color products. New categories like fragrances and men's products are expected to help win market share. This gives investors confidence in future growth, pushing the stock up.
This points to future revenue drivers that can offset current weak sales and support the stock.