Birkenstock vs Asics: why the prices moved differently

Weekly · monthly · quarterly news summaries, side by side in time

Birkenstock Holding plc (BIRK)

Q3 202629 Jul – 8 Sep 2026

▲3

Birkenstock beats on Q3 revenue, raises outlook; Burry builds stake

Q3 revenue beat and raised full-year guidance Birkenstock's fiscal third-quarter revenue rose 13.3% to €719.5 million, beating expectations, with double-digit growth in every region. Management raised full-year revenue growth guidance to 15% and adjusted EBITDA to at least €710 million. This tells investors demand for the brand is still strong, pushing the stock up.
The revenue beat and guidance raise are the core new fundamental event that moved the stock this period.
Michael Burry raises stake to 5.2% Investor Michael Burry increased his Birkenstock stake to 5.2%, buying when shares fell below $35. A well-known investor taking a large position can boost confidence and draw attention to the stock, supporting the price even though the company's net profit fell 15%.
Burry's stake increase is a new, high-profile vote of confidence that can influence other investors.
Share buyback and debt refinancing Birkenstock completed a €230 million accelerated share buyback, cutting its share count by nearly 6 million shares, and refinanced its senior notes at a 75 basis point lower interest rate. Fewer shares can lift earnings per share, and lower interest costs free up cash, both helping the stock.
These capital actions directly affect per-share value and cash flow, key drivers of the stock price.
Profit decline and margin pressure offset strong sales Despite the revenue beat, net profit fell 15% to €110 million and gross margin slipped to 59.1% from 60.5%. This shows the company is growing sales but keeping less profit per sale, a real counterweight that could cap gains if it continues.
It is the main negative in the period and gives a fair, balanced picture of the forces at work.

August 202629 Jul – 8 Sep 2026

▲3

Birkenstock beats on Q3 revenue, raises outlook; Burry builds stake

Q3 revenue beat and raised full-year guidance Birkenstock's fiscal third-quarter revenue rose 13.3% to €719.5 million, beating expectations, with double-digit growth in every region. Management raised full-year revenue growth guidance to 15% and adjusted EBITDA to at least €710 million. This tells investors demand for the brand is still strong, pushing the stock up.
The revenue beat and guidance raise are the core new fundamental event that moved the stock this period.
Michael Burry raises stake to 5.2% Investor Michael Burry increased his Birkenstock stake to 5.2%, buying when shares fell below $35. A well-known investor taking a large position can boost confidence and draw attention to the stock, supporting the price even though the company's net profit fell 15%.
Burry's stake increase is a new, high-profile vote of confidence that can influence other investors.
Share buyback and debt refinancing Birkenstock completed a €230 million accelerated share buyback, cutting its share count by nearly 6 million shares, and refinanced its senior notes at a 75 basis point lower interest rate. Fewer shares can lift earnings per share, and lower interest costs free up cash, both helping the stock.
These capital actions directly affect per-share value and cash flow, key drivers of the stock price.
Profit decline and margin pressure offset strong sales Despite the revenue beat, net profit fell 15% to €110 million and gross margin slipped to 59.1% from 60.5%. This shows the company is growing sales but keeping less profit per sale, a real counterweight that could cap gains if it continues.
It is the main negative in the period and gives a fair, balanced picture of the forces at work.

Latest29 Jul – 8 Sep 2026

▲3

Birkenstock beats on Q3 revenue, raises outlook; Burry builds stake

Q3 revenue beat and raised full-year guidance Birkenstock's fiscal third-quarter revenue rose 13.3% to €719.5 million, beating expectations, with double-digit growth in every region. Management raised full-year revenue growth guidance to 15% and adjusted EBITDA to at least €710 million. This tells investors demand for the brand is still strong, pushing the stock up.
The revenue beat and guidance raise are the core new fundamental event that moved the stock this period.
Michael Burry raises stake to 5.2% Investor Michael Burry increased his Birkenstock stake to 5.2%, buying when shares fell below $35. A well-known investor taking a large position can boost confidence and draw attention to the stock, supporting the price even though the company's net profit fell 15%.
Burry's stake increase is a new, high-profile vote of confidence that can influence other investors.
Share buyback and debt refinancing Birkenstock completed a €230 million accelerated share buyback, cutting its share count by nearly 6 million shares, and refinanced its senior notes at a 75 basis point lower interest rate. Fewer shares can lift earnings per share, and lower interest costs free up cash, both helping the stock.
These capital actions directly affect per-share value and cash flow, key drivers of the stock price.
Profit decline and margin pressure offset strong sales Despite the revenue beat, net profit fell 15% to €110 million and gross margin slipped to 59.1% from 60.5%. This shows the company is growing sales but keeping less profit per sale, a real counterweight that could cap gains if it continues.
It is the main negative in the period and gives a fair, balanced picture of the forces at work.

Asics Corporation (7936.JP)

Q3 202614 Jul – 21 Sep 2026

▲4

Asics lifts profit outlook, dividend and buyback as Onitsuka Tiger booms

Strong Q1 sets up profit upgrade Asics' first-quarter operating profit jumped 37% to 60.8 billion yen, already 35.5% of the full-year plan, making an upward revision almost certain. That early strength told investors demand for its shoes and apparel was running ahead of expectations, pushing the shares higher.
It is the first sign in the period that earnings were beating plan, which later drove upgrades.
Profit and dividend forecasts raised Asics lifted its full-year net profit forecast to 120 billion yen, up 21.6%, and raised the annual dividend to 44 yen from 38 yen, citing strong Onitsuka Tiger sales in Japan and SportStyle in Europe. Higher expected profit and cash returned to shareholders make the stock more attractive.
It is the core earnings upgrade that directly raised the value investors expect from the company.
Record buyback and share cancellation Asics said it will buy back up to 70 billion yen of its own shares, about 2.82% of shares outstanding, and cancel 25 million shares. Buying back stock reduces the number of shares, lifting earnings per share, and signals management believes the shares are still good value.
It is a fresh capital action that directly supports the share price by shrinking the share count.
Broad-based growth, not just a weak yen First-half revenue rose 32.7% and operating profit 48.5%, with gains in every region and category. Even stripping out currency effects, revenue rose 22.0% and profit 37.7%, showing real business strength. That reassured investors the growth is durable, not just a weak-yen boost.
It shows the earnings beat is genuine and broad, the main reason the stock hit a record high.

August 202614 Jul – 21 Sep 2026

▲4

Asics lifts profit outlook, dividend and buyback as Onitsuka Tiger booms

Strong Q1 sets up profit upgrade Asics' first-quarter operating profit jumped 37% to 60.8 billion yen, already 35.5% of the full-year plan, making an upward revision almost certain. That early strength told investors demand for its shoes and apparel was running ahead of expectations, pushing the shares higher.
It is the first sign in the period that earnings were beating plan, which later drove upgrades.
Profit and dividend forecasts raised Asics lifted its full-year net profit forecast to 120 billion yen, up 21.6%, and raised the annual dividend to 44 yen from 38 yen, citing strong Onitsuka Tiger sales in Japan and SportStyle in Europe. Higher expected profit and cash returned to shareholders make the stock more attractive.
It is the core earnings upgrade that directly raised the value investors expect from the company.
Record buyback and share cancellation Asics said it will buy back up to 70 billion yen of its own shares, about 2.82% of shares outstanding, and cancel 25 million shares. Buying back stock reduces the number of shares, lifting earnings per share, and signals management believes the shares are still good value.
It is a fresh capital action that directly supports the share price by shrinking the share count.
Broad-based growth, not just a weak yen First-half revenue rose 32.7% and operating profit 48.5%, with gains in every region and category. Even stripping out currency effects, revenue rose 22.0% and profit 37.7%, showing real business strength. That reassured investors the growth is durable, not just a weak-yen boost.
It shows the earnings beat is genuine and broad, the main reason the stock hit a record high.

Latest14 Jul – 21 Sep 2026

▲4

Asics lifts profit outlook, dividend and buyback as Onitsuka Tiger booms

Strong Q1 sets up profit upgrade Asics' first-quarter operating profit jumped 37% to 60.8 billion yen, already 35.5% of the full-year plan, making an upward revision almost certain. That early strength told investors demand for its shoes and apparel was running ahead of expectations, pushing the shares higher.
It is the first sign in the period that earnings were beating plan, which later drove upgrades.
Profit and dividend forecasts raised Asics lifted its full-year net profit forecast to 120 billion yen, up 21.6%, and raised the annual dividend to 44 yen from 38 yen, citing strong Onitsuka Tiger sales in Japan and SportStyle in Europe. Higher expected profit and cash returned to shareholders make the stock more attractive.
It is the core earnings upgrade that directly raised the value investors expect from the company.
Record buyback and share cancellation Asics said it will buy back up to 70 billion yen of its own shares, about 2.82% of shares outstanding, and cancel 25 million shares. Buying back stock reduces the number of shares, lifting earnings per share, and signals management believes the shares are still good value.
It is a fresh capital action that directly supports the share price by shrinking the share count.
Broad-based growth, not just a weak yen First-half revenue rose 32.7% and operating profit 48.5%, with gains in every region and category. Even stripping out currency effects, revenue rose 22.0% and profit 37.7%, showing real business strength. That reassured investors the growth is durable, not just a weak-yen boost.
It shows the earnings beat is genuine and broad, the main reason the stock hit a record high.