← Carter’s overview

Carter’s vs VF: why the prices moved differently

Weekly · monthly · quarterly news summaries, side by side in time

Carter’s Inc (CRI)

Q3 2026
▲2▼1

Carter's beats, raises dividend, expands delivery, but store closures and soft guidance weigh

  • Q2 beat and raised outlook Carter's reported Q2 EPS of $0.26, beating estimates by $0.20, with revenue up 5.1% to $615 million. Management raised Q3 EPS guidance to $0.85 and improved the full-year adjusted EPS outlook, while operating cash flow guidance rose to $230-240 million. This strengthens confidence in the business and supports the stock price.

    This is the core positive fundamental driver that directly boosts investor confidence and the stock price.

  • Dividend increase and DoorDash partnership Carter's declared a $0.25 quarterly dividend and became DoorDash's largest kids' apparel assortment for rapid back-to-school delivery. These moves return cash to shareholders and expand brand reach to more customers, modestly supporting the stock.

    These are new capital return and distribution expansion actions that positively influence investor sentiment and demand.

  • Store closures and narrowed outlook Carter's closed 29 stores in the first half of 2026 as part of a plan to shutter 150 lower-margin locations by 2028. The company narrowed its full-year outlook, and the stock fell over 8% on the news. This raises concerns about growth and margin pressure.

    This is a key negative event that directly caused a sharp stock drop and reflects ongoing challenges.

  • Q2 revenue beat but soft next-quarter guidance Carter's Q2 revenue rose 5.2% to $615.5 million, beating estimates, with adjusted operating profit up 54%. However, next-quarter revenue guidance missed consensus, and the stock is down 15.4% since the report. This shows operational strength but also cautious future expectations.

    This captures the mixed nature of the latest earnings report, balancing strong past results with weak forward guidance.

September 2026
▲2▼1

Carter's beats, raises dividend, expands delivery, but store closures and soft guidance weigh

  • Q2 beat and raised outlook Carter's reported Q2 EPS of $0.26, beating estimates by $0.20, with revenue up 5.1% to $615 million. Management raised Q3 EPS guidance to $0.85 and improved the full-year adjusted EPS outlook, while operating cash flow guidance rose to $230-240 million. This strengthens confidence in the business and supports the stock price.

    This is the core positive fundamental driver that directly boosts investor confidence and the stock price.

  • Dividend increase and DoorDash partnership Carter's declared a $0.25 quarterly dividend and became DoorDash's largest kids' apparel assortment for rapid back-to-school delivery. These moves return cash to shareholders and expand brand reach to more customers, modestly supporting the stock.

    These are new capital return and distribution expansion actions that positively influence investor sentiment and demand.

  • Store closures and narrowed outlook Carter's closed 29 stores in the first half of 2026 as part of a plan to shutter 150 lower-margin locations by 2028. The company narrowed its full-year outlook, and the stock fell over 8% on the news. This raises concerns about growth and margin pressure.

    This is a key negative event that directly caused a sharp stock drop and reflects ongoing challenges.

  • Q2 revenue beat but soft next-quarter guidance Carter's Q2 revenue rose 5.2% to $615.5 million, beating estimates, with adjusted operating profit up 54%. However, next-quarter revenue guidance missed consensus, and the stock is down 15.4% since the report. This shows operational strength but also cautious future expectations.

    This captures the mixed nature of the latest earnings report, balancing strong past results with weak forward guidance.

Latest
▲2▼1

Carter's beats, raises dividend, expands delivery, but store closures and soft guidance weigh

  • Q2 beat and raised outlook Carter's reported Q2 EPS of $0.26, beating estimates by $0.20, with revenue up 5.1% to $615 million. Management raised Q3 EPS guidance to $0.85 and improved the full-year adjusted EPS outlook, while operating cash flow guidance rose to $230-240 million. This strengthens confidence in the business and supports the stock price.

    This is the core positive fundamental driver that directly boosts investor confidence and the stock price.

  • Dividend increase and DoorDash partnership Carter's declared a $0.25 quarterly dividend and became DoorDash's largest kids' apparel assortment for rapid back-to-school delivery. These moves return cash to shareholders and expand brand reach to more customers, modestly supporting the stock.

    These are new capital return and distribution expansion actions that positively influence investor sentiment and demand.

  • Store closures and narrowed outlook Carter's closed 29 stores in the first half of 2026 as part of a plan to shutter 150 lower-margin locations by 2028. The company narrowed its full-year outlook, and the stock fell over 8% on the news. This raises concerns about growth and margin pressure.

    This is a key negative event that directly caused a sharp stock drop and reflects ongoing challenges.

  • Q2 revenue beat but soft next-quarter guidance Carter's Q2 revenue rose 5.2% to $615.5 million, beating estimates, with adjusted operating profit up 54%. However, next-quarter revenue guidance missed consensus, and the stock is down 15.4% since the report. This shows operational strength but also cautious future expectations.

    This captures the mixed nature of the latest earnings report, balancing strong past results with weak forward guidance.

VF Corporation (VFC)

Q3 2026
▼2▲1

VF's turnaround stalls: Vans keeps shrinking and a big earnings miss spooks investors

  • Vans is still the core problem Vans revenue fell 8-9% as wholesale buyers kept cutting orders, dragging the whole company down even while The North Face and Timberland grew. Because Vans is a huge slice of sales, its decline keeps overall revenue shrinking and makes the profit recovery slower and less certain.

    Vans weakness is the single biggest force holding VFC back across the period.

  • Guidance raised, but profit missed badly VF lifted its full-year revenue outlook to at least 2% growth and beat on sales, yet its quarterly loss per share was worse than analysts expected. Investors care more about profit than sales right now, so the miss outweighed the guidance raise and the stock fell.

    This is the central tug-of-war driving the stock: better sales versus worse profits.

  • A 22.5% share drop on the earnings miss After reporting, VF shares plunged 22.5% because earnings per share missed estimates significantly, even though revenue beat. The sell-off shows investors have little patience for profit disappointments, and it wiped out much of the stock's earlier gains.

    This is the period's biggest price-moving event and defines how investors reacted.

  • New DoorDash storefronts add a sales channel The North Face, Vans and Timberland joined DoorDash's retail marketplace across more than 350 stores, letting customers order gear for delivery in about an hour. It is a small but real new way to reach shoppers and support direct-to-consumer sales as wholesale demand stays weak.

    It is the one genuinely new positive development for VFC's distribution this period.

August 2026
▼2▲1

VF's turnaround stalls: Vans keeps shrinking and a big earnings miss spooks investors

  • Vans is still the core problem Vans revenue fell 8-9% as wholesale buyers kept cutting orders, dragging the whole company down even while The North Face and Timberland grew. Because Vans is a huge slice of sales, its decline keeps overall revenue shrinking and makes the profit recovery slower and less certain.

    Vans weakness is the single biggest force holding VFC back across the period.

  • Guidance raised, but profit missed badly VF lifted its full-year revenue outlook to at least 2% growth and beat on sales, yet its quarterly loss per share was worse than analysts expected. Investors care more about profit than sales right now, so the miss outweighed the guidance raise and the stock fell.

    This is the central tug-of-war driving the stock: better sales versus worse profits.

  • A 22.5% share drop on the earnings miss After reporting, VF shares plunged 22.5% because earnings per share missed estimates significantly, even though revenue beat. The sell-off shows investors have little patience for profit disappointments, and it wiped out much of the stock's earlier gains.

    This is the period's biggest price-moving event and defines how investors reacted.

  • New DoorDash storefronts add a sales channel The North Face, Vans and Timberland joined DoorDash's retail marketplace across more than 350 stores, letting customers order gear for delivery in about an hour. It is a small but real new way to reach shoppers and support direct-to-consumer sales as wholesale demand stays weak.

    It is the one genuinely new positive development for VFC's distribution this period.

Latest
▼2▲1

VF's turnaround stalls: Vans keeps shrinking and a big earnings miss spooks investors

  • Vans is still the core problem Vans revenue fell 8-9% as wholesale buyers kept cutting orders, dragging the whole company down even while The North Face and Timberland grew. Because Vans is a huge slice of sales, its decline keeps overall revenue shrinking and makes the profit recovery slower and less certain.

    Vans weakness is the single biggest force holding VFC back across the period.

  • Guidance raised, but profit missed badly VF lifted its full-year revenue outlook to at least 2% growth and beat on sales, yet its quarterly loss per share was worse than analysts expected. Investors care more about profit than sales right now, so the miss outweighed the guidance raise and the stock fell.

    This is the central tug-of-war driving the stock: better sales versus worse profits.

  • A 22.5% share drop on the earnings miss After reporting, VF shares plunged 22.5% because earnings per share missed estimates significantly, even though revenue beat. The sell-off shows investors have little patience for profit disappointments, and it wiped out much of the stock's earlier gains.

    This is the period's biggest price-moving event and defines how investors reacted.

  • New DoorDash storefronts add a sales channel The North Face, Vans and Timberland joined DoorDash's retail marketplace across more than 350 stores, letting customers order gear for delivery in about an hour. It is a small but real new way to reach shoppers and support direct-to-consumer sales as wholesale demand stays weak.

    It is the one genuinely new positive development for VFC's distribution this period.